ChristinaZuniga

One of the things I've done in the past is have buckets for scoring (grading, like "A", "B", "C") and then have sales/marketing determine what bucket people fall into. Is it a high value interaction and it should get an "A" score, which can be one score or a range? That way people can easily categor...

I'll have to check out that book! The last one you recommended really resonated with me

Love the information about filling out a form for yourself or others! I used another system that made this incredibly easy, so it was a mind-set change when I started using Marketo which has great tracking ability, but wasn't aware that you could separate those out!

I'm excited to learn more about this offering. I agree with Dan, I'd like to know the differences with Google Tag Manager and would need justification to my web team is this is a tool that is used apart from, instead of in tandem with, Google Tag Manager.

Love #2 - such a fantastic idea!

"What’s the pain level (or How much would I gain/save by making a change?)."The biggest issue I've found is this is primarily seen as a hard cost - implementation cost and budget line item - not the soft costs of training or new process or taking away from other projects.

I love your advice and you clearly live it! Your tour of user groups was a fantastic idea in networking

Great article! I rolled out Dynamic Content and Segmentations, but I've struggled with having the team adopt

Great advice about calculated risks. Too many people think all risks are equal but smart people think about the risk vs. reward. Awesome!