If I create a link with UTM parameters that have utm_campaign, utm_medium and utm_source does it matter what order I put them in? I found a site that helped create them that recomm...
I am setting up Marketo plugins for my field team using Outlook, but next year we are migrating to Office 365. I can't find any information about a Marketo Plugin using that email ...
My company is changing from Outlook to Office 365 in the next few months and I'm getting conflicting advice about whether I need to update my SPF and DKIM. We're keeping the same d...
Salesforce functions as my company's magical program / record of truth for everything - shipping, contracting, email marketing, etc. all connected into it. Pre-Marketo we uploaded ...
I use different metrics in different situations: - Deliverability for new leads or lists from events- Open rate for subject line testing- Unsubscribe rate is especially good for tr...
Are you concerned that you'll set to NULL, then change their score to 5 and then Marketo will send it to SFDC as "+5" instead of 5 total?It shouldn't do that but if you want to be ...
Hi Mariel,Clicks should refer to the percentage to date in which case I would say that email A is doing much better than B (unless there are mitigating circumstances, like B doesn'...
Who has access to edit the unsubscribe field? Could it be possible that your sales team is doing this? At a previous company it was an epidemic of sales people opting people back i...