ChristinaZuniga

Re: UTM Parameter Order Importance

by ChristinaZuniga 08-18-2016

Thank you Sanford!

Discussions

4309 0 0
UTM Parameter Order Importance

by ChristinaZuniga 08-17-2016

If I create a link with UTM parameters that have utm_campaign, utm_medium and utm_source does it matter what order I put them in? I found a site that helped create them that recommended campaign then medium then source but another site created a link with source then medium then campaign.

Discussions

4618 0 2
Office 365 Marketo Plugin?

by ChristinaZuniga 08-04-2016

I am setting up Marketo plugins for my field team using Outlook, but next year we are migrating to Office 365. I can't find any information about a Marketo Plugin using that email client. I looked in docs but it just lists Gmail and Outlook - is Office 365 not covered by the plugin?

Discussions

1944 0 2

Integrations
SPF DKIM Change of Email

by ChristinaZuniga 07-28-2016

My company is changing from Outlook to Office 365 in the next few months and I'm getting conflicting advice about whether I need to update my SPF and DKIM. We're keeping the same domain, just changing providers (although we're getting rid of our on premise email server. My network admin who helped w...

Discussions

2556 0 3
Recommended Database Set Up?

by ChristinaZuniga 07-27-2016

Salesforce functions as my company's magical program / record of truth for everything - shipping, contracting, email marketing, etc. all connected into it. Pre-Marketo we uploaded contacts that were not customers (prospects) to accounts that we had identified as a best fit. These accounts had a lot ...

Discussions

1575 0 1
Re: Interesting Moment Types

by ChristinaZuniga 07-25-2016

Did you create this as an idea to vote on? I'd vote for it!

Discussions

4246 0 1
Re: Best metric to measure email's success?

by ChristinaZuniga 07-20-2016

I use different metrics in different situations: - Deliverability for new leads or lists from events- Open rate for subject line testing- Unsubscribe rate is especially good for tracking content to customer contacts (since we have a relationship, an unsubscribe means more to me in that context than ...

Discussions

3848 1 0
Re: NULLify lead score and then adjust it

by ChristinaZuniga 07-18-2016

Are you concerned that you'll set to NULL, then change their score to 5 and then Marketo will send it to SFDC as "+5" instead of 5 total?It shouldn't do that but if you want to be very, very sure about it have a change score step to NULL then a wait step that gives plenty of time for the CRM to Mark...

Discussions

3127 1 1
Re: Interpreting weekly Champion/Challenger email reports

by ChristinaZuniga 07-14-2016

Hi Mariel,Clicks should refer to the percentage to date in which case I would say that email A is doing much better than B (unless there are mitigating circumstances, like B doesn't have links or the links are incorrectly formed). You can confirm the numbers by creating an email link performance rep...

Discussions

2061 0 0
Re: Unsubscribes Still Receiving Emails

by ChristinaZuniga 07-14-2016

Who has access to edit the unsubscribe field? Could it be possible that your sales team is doing this? At a previous company it was an epidemic of sales people opting people back in because they "didn't really mean to opt out".

Discussions

2187 1 1