I have a presentation that's a bit old but gives Marketo info at a 30,000 foot view. I presented to a number of departments using variations of these slides.
Essentially what happens in my system is registration is controlled by Marketo and sent to ON24 and then Marketo puts the people into a SFDC campaign. That SFDC campaign is also co...
We were advised to do a double integration - Marketo for registration and Salesforce for event information and questions/polls. From there I'm able to trigger off of specific answe...
Gasp . The awkward moment when the Marketo guru from your old job sees you talking about the amount of time it took to fill out forms requesting him to build stuff in Marketo...
One of my previous jobs was HEAVILY focused on filling out forms to get things made. I worked as a campaign specialist at a large international company on a team where 3 of us woul...
I look at a number of things to determine how my database is doing. Usually I record the data quarterly but check it more often than that to keep an eye on things, especially after...
Are you interacting digitally? If so, and you can't entirely trust a prospect's stated country field, use inferred country. If you dont do business in Afghanistan, set a filter for...
My company usually designates a temporary internal 'replacement' to take over a former employee's accounts (opportunities, email) so any notifications sent to FormerWorker will for...