ChristinaZuniga

Max. Number of Times

by ChristinaZuniga 07-28-2016

Certain flow steps have the option to choose the "Min. Number of Times" someone performed that action, but there's no "Max. Number of Times". This constraint is helpful if you're looking for bots or other automatic behavior that indicates the action isn't being done by a real person.I have an Anonym...

Ideas

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Recommended Database Set Up?

by ChristinaZuniga 07-27-2016

Salesforce functions as my company's magical program / record of truth for everything - shipping, contracting, email marketing, etc. all connected into it. Pre-Marketo we uploaded contacts that were not customers (prospects) to accounts that we had identified as a best fit. These accounts had a lot ...

Discussions

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Re: Interesting Moment Types

by ChristinaZuniga 07-25-2016

Did you create this as an idea to vote on? I'd vote for it!

Discussions

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Re: Best metric to measure email's success?

by ChristinaZuniga 07-20-2016

I use different metrics in different situations: - Deliverability for new leads or lists from events- Open rate for subject line testing- Unsubscribe rate is especially good for tracking content to customer contacts (since we have a relationship, an unsubscribe means more to me in that context than ...

Discussions

3776 1 0
Re: NULLify lead score and then adjust it

by ChristinaZuniga 07-18-2016

Are you concerned that you'll set to NULL, then change their score to 5 and then Marketo will send it to SFDC as "+5" instead of 5 total?It shouldn't do that but if you want to be very, very sure about it have a change score step to NULL then a wait step that gives plenty of time for the CRM to Mark...

Discussions

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Re: I don't use snippets - can anyone help answer this question? Which...

by ChristinaZuniga 07-18-2016

Hi Anita, the question was asking for untrue statements which is why I suspected it was A.

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I don't use snippets - can anyone help answer this question? Which of ...

by ChristinaZuniga 07-14-2016

A. A snippet is any graphical element used on more than one asset.B. A snippet is a grouping of texts and graphical elements that can be associated to a segment.C. A snippet is re-useable content for implementing dynamic contentD. Snippets are assigned to single editable regions within an email.I'm ...

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Re: Interpreting weekly Champion/Challenger email reports

by ChristinaZuniga 07-14-2016

Hi Mariel,Clicks should refer to the percentage to date in which case I would say that email A is doing much better than B (unless there are mitigating circumstances, like B doesn't have links or the links are incorrectly formed). You can confirm the numbers by creating an email link performance rep...

Discussions

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Re: Unsubscribes Still Receiving Emails

by ChristinaZuniga 07-14-2016

Who has access to edit the unsubscribe field? Could it be possible that your sales team is doing this? At a previous company it was an epidemic of sales people opting people back in because they "didn't really mean to opt out".

Discussions

2118 1 1
Re: Unsubscribes Still Receiving Emails

by ChristinaZuniga 07-14-2016

I agree with Dory, make sure that the right unsubscribe field is connected and in use. I thought my CRM unsubscribe was connected to Marketo but then noticed my records weren't updating properly. Turns out the field was never sent over! When we did get it synced, it overwrote some of the unsubscribe...

Discussions

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