Colin_Mann

This makes a lot of sense, particularly for larger organisations running many campaigns.

My experience is the same as Mark i.e. just update in SFDC and Marketo automatically updates without any issues. Is it different depending on the setup though? We synchronise using smart campaigns/flow steps and not automatically on the program level.

The same for me - it's almost always because the 'active' box needs ticking.

One very obvious thing I have learned from experience about using a trigger to initiate an action concerning leads/data (leads are added to list and similar steps) is to only upload that data once the trigger is active. I know it's simple but I have occasionally loaded data and only activated the tr...

Scoring behavioural and demographic criteria is the obvious step as others have pointed out but I also recommend looking at scoring by asset type too e.g. ascribing scoring values to the types of asset your audience consumes and (for example) attributing higher values to those assets that are strong...

Leaving aside the project management side of this question (which others are answering well) I do think there's another element to consider here in my experience - often requests come in but they are submitted with an assumption that the work will be done without being accompanied by a business case...

That's a good article by Marketing Week and I liked the Hitchhikers Guide to the Galaxy reference - a trilogy in five parts and great books! Essentially the upshot as I see it today is that if companies are already doing their marketing well then there's no real need for concern but (in particular) ...

No problem at all. It was nice to see a question I could answer!

From your description I assume that you are linking the PDF as a link from a download button or a URL within an email. This is how I do this myself.Do upload it to the 'Images and files' folder in the Design Studio as you indicate. You can see PDF files in my example below.Secondly click on the PDF ...

Some other useful articles/posts:This article covers the notion of legitimate interest and some FAQs e.g. how leads from event can be handled etc. DMA | Article | B2B marketing consent and Legitimate Interest Legacy Data: DMA | Article | What to do with your legacy data? The potential impact of Br...