Colin_Mann

As a practical suggestion if you only have 4 emails why not wait until the streams are done and then consolidate going forwards with new email content? You will have good reasons but I wonder if consolidating when you only have 4 emails might use more of your time than it's worth.Marketo won't dupli...

A nice idea in principle but most companies do already have chat/instant messaging capabilities outside of Marketo so I am not sure how much extra value this would really add.

I agree using Head Start could help here. Albeit I do think Marketo tends to move slowly for larger batches of emails.

This makes a lot of sense, particularly for larger organisations running many campaigns.

My experience is the same as Mark i.e. just update in SFDC and Marketo automatically updates without any issues. Is it different depending on the setup though? We synchronise using smart campaigns/flow steps and not automatically on the program level.

The same for me - it's almost always because the 'active' box needs ticking.

One very obvious thing I have learned from experience about using a trigger to initiate an action concerning leads/data (leads are added to list and similar steps) is to only upload that data once the trigger is active. I know it's simple but I have occasionally loaded data and only activated the tr...

Scoring behavioural and demographic criteria is the obvious step as others have pointed out but I also recommend looking at scoring by asset type too e.g. ascribing scoring values to the types of asset your audience consumes and (for example) attributing higher values to those assets that are strong...

Leaving aside the project management side of this question (which others are answering well) I do think there's another element to consider here in my experience - often requests come in but they are submitted with an assumption that the work will be done without being accompanied by a business case...

That's a good article by Marketing Week and I liked the Hitchhikers Guide to the Galaxy reference - a trilogy in five parts and great books! Essentially the upshot as I see it today is that if companies are already doing their marketing well then there's no real need for concern but (in particular) ...