From your description I assume that you are linking the PDF as a link from a download button or a URL within an email. This is how I do this myself.Do upload it to the 'Images and ...
Some other useful articles/posts:This article covers the notion of legitimate interest and some FAQs e.g. how leads from event can be handled etc. DMA | Article | B2B marketing con...
Leaving aside the possible Marketo reasons this could also just be a web issue - have you tried CTRL-F5 to refresh your cache? Apologies if this is obvious to you and you've alread...
Aside from the technical questions I'd love to hear whether Twitter lead cards work for you - I've considered it as a tactic but just haven't taken the plunge and actually committe...
There are some useful links in the answers.However do also keep in mind that the European data laws will be changing and becoming even more tight over the next two years. There are...
I agree with this - anything that requires a 'manual' step by someone having to enter two software programs creates the possibility for human error and I have experienced issues my...
To add to the comment about end goals I would certainly consider what action you want to take based on engagement with the email content i.e. does it score out into your CRM for fo...
I really like this idea even just at the basic level of cloning emails where you want to be sure you are cloning the latest email and landing page so that you can be confident in t...