SydneyMulligan

I'd love more robust instructions on all of the steps to creating a Revenue Cycle Model

Did you get decent ROI from that?

I don't know how novel this is, but at my last company we tested sending out the second invitation to a webinar to look like it was being forwarded from their Sales Rep and checking to see if they got it. That way, people who were unable to attend were more likely to respond to the email directly, w...

I had this exact same issue. Support said they hold deleted leads in a "soft delete" for 30 days, and after that the change will be reflected in your segmentations.

Are you saying you would like to launch an email campaign to your unsubscribed leads to try to get them to opt back in? That is illegal. You can't email them. They unsubscribed.

You need to use a ? for JUST the first parameter. Your URL should be structured like this: http://URL.com/marketo-form-test/?aliId=5940711&utm_campaign=Organic&utm_medium=Social&utm_source=Twitter&utm_content=Visit&utm_term=GTS-2016

For anyone else that happens upon this thread, I figured out what happened to mess up the scores. When 2 or more leads are merged, their Lead Scores are summed. Not ideal - there are lots of ideas in the Community about fixing this problem ( ​ )So as it turns out, when leads are merged, their ...

You could run a report of leads that have no Lifecycle Status or Lead Score.

Hmm. I do have a campaign that logs an MQL Date, but it's triggered off of the Lifecycle Status changing to MQL.