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I just discovered the reason our lead scores are so wonky (Behavior+Demographic score fields do not sum to Lead Score in many instances). Instead of explaining this in detail, just read this idea - Can anyone see a reason that I shouldn't move to using JUST non-standard lead score fields (i.e.: com...
I have noticed a couple times recently when one of our sales reps will merge 2 leads (or merge a lead into a contact), and it causes a false MQL to come through as the winning lead inherits all of the change program status activity. Has anyone else experienced this problem? Any idea how to prevent t...
You could still do a web page activity report subscription if you are just interested in seeing who these people are.
Okay gotcha. You actually don't need a Smart Campaign at all probably. You can just make a Smart List using the criteria "Was Sent Sales Email" and "Subject Contains" with the subject of the email in question. That will give you a list of leads that you can either:1. Export to Excel and send to them...
Sanford, apologies for my ignorance here, but where are you uploading that list? To the Design Studio?
It is a native feature of Marketo forms: https://nation.marketo.com/message/105202#comment-105202 This will also be helpful: http://developers.marketo.com/documentation/websites/forms-2-0
We did something similar to what Frank Elley is describing above, but with a segmentation instead of a Smart List. We include our "Marketable Segment is Marketable" on every single email program or Smart Campaign email send. It removed people who have unsubscribed, which Marketo does take care of b...
It depends on what you want to do. Are you trying to create a campaign so you can have them ongoing added to a program to track success?If so, you can do either "is sent sales email" (trigger) OR "was sent sales email" (batch)-but if you do the batch, make sure you schedule it to run every night. I ...
There's also this, but it's about 5 years old: https://www.marketo.com/webinars/email-marketing-benchmark-results/