Hi Marketo whizzes, happy Halloween!Our largest sales team is seeing a slowdown in pipeline velocity, and we know this is driven in part by an increasing number of MQLs sitting una...
Hi Christine Selvaggio, Completely agree with Justin Norris (surprise, surprise) but I'm going to add one more wrinkle to his recommendation. We had a very similar process in pla...
Hi Marketoers - any users of LookBookHQ out there? I'm evaluating the tool, and I'd love to get some specifics about who on your marketing actually runs the tool? Content marketer,...
Hi Stephen Schimmel - get the vendors to append a small segment of your data. I've gone through that process at two different roles. In each case I evaluated several different ven...
Well, the article isn't 100% garbage, but it is misleading. Consider the source of this article - the author is using scare tactics to get you interested in her product. If you're ...
Hi Justin, Thanks for the great ideas. Josh's idea actually works for me because my marketers do want to see lifecycle stage that the leads are in right now (its a long discussion ...