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Hi Marketoers, I feel like there is (or should be) an easy answer to my question and maybe I'm just missing something. Is there an RCE Report that will answer my question "How can I measure the effectiveness of individual programs in moving all leads through my revenue stages?" The Program Revenue S...
Hopefully you're time stamping the first paid date. Then you just put a filter on the Smart List First Paid Date in past before 30 days.
Hi Danielle - I had a similar situation at a previous role. We sent out a large volume of automated sales 'from-rep' emails with CTAs of 'contact me'. To report on these direct responses I simply had our Salesforce team create a custom field Direct Reply on the lead/contact record in Salesforce that...
I'd get around it by funneling all leads into this one program - that way they can only be in one campaign at once. Campaigns then can have logic to push to other campaigns.
Hi Kelly, Jim Thao's got it. Here's some elaboration:We had something similar and we built a sorting program with cascading smart lists. First thing you do is build the 9 smart lists - one for each behavior. Then you build a smart campaign - triggers and timing will be up to you, perhaps it is trig...
Our biggest current challenge is coming up with a start to estimating program costs. We're using most features of RCE (and getting tremendous value out of the reports) but we don't yet have a great way to start estimating program costs. Looking forward to the event, please post registration info on ...
Try going into the activity logs of some of the leads to see the reason why emails weren't delivered. Also, check these threads for some other reasons:Why didn't all my emails go out?Why didn't Marketo send emails to a large portion of my list?
Charlie Zhang, I was in the exact situation as Jessica Kao - company spam filters were catching them.
Did you run a smart list to see if the email was actually delivered, not just sent? I'd check that first. If the email was not delivered, you've got a (big) problem with deliverability or your list.
Hi Kristian, I've used ReachForce in the past with great success, and will be using it again as soon as budget it gets approved. When evaluating vendors I found it useful to have them run some tests against your existing data. That way you can be sure which vendor is going to have the best data for ...