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Experience and results in many cases, including my own trumps a master's degree every time. I started working in the digital space and then made my way up based on work ethic and actionable results. It also doesn't hurt if you can become the SME for all things digital because it's a natural progress...
I am transitioning into more of a digital operations analyst position so this thread is intriguing. From my perspective, I am leaving more of the day to day grind work and can use the digital marketing reports to gain more high-level strategic decisions.
I'm interested to see how many individuals are flying solo like me or if this is your first time attending Summit. Anyone who has attended a conference alone before can agree, "jumping in" and making new connections can seem a bit daunting. There's power in numbers so don't experience Marketing Nati...
Sorry Greg, we use Salesforce as our CRM system and use clouddingo for our dedupe tool.
Have you used Marketo Calendar? You can create one event with all of the follow up nurturing and wait times in between each post. Once the program is approved you can clone the program which will keep the time frames anchored (ex. if you want emails to be sent out every three days -this will still b...
Question are the time zones you cater too fields in Salesforce? You could almost set up smart campaigns and have them filtered by time zones. Then you could add wait steps to ensure all emails are sent out at the correct times for the specific time zones.
In the beginning we set processes and safe nets in place to ensure we were not over communicating with our people. Before any nurturing campaigns, newsletters, or sales emails were sent the Sales and Marketing teams sat down to create the approved number of touch points per individual per week and w...
In my previous job we used Qvidian to help create a standard search library where SME content and FAQs were held. We used the system more for RFPs and integrated with Salesforce.With Qvidian though you can utilize version control and only allow individuals to share items you approve of.
Hi Reza,Just wanted to confirm something - The other group you are referring to cloned your program in order to put it in the nurture campaign they are working in correct? That is the only way you can have two of the same programs in different nurture programs. If that is the case then you removing ...