Recently one of my clients noticed that records were showing up in the program membership tab as a success even though the program status wasn’t a success status. I discovered that...
Here are a few helpful tips for understanding how Marketo programs work.The program name is the most flexible part of a program since it can be changed at any time. A good naming c...
Using Inferred Company information is tricky due to the thousands of different interent service providers.Examples:It may be a lot of work to identify all the different providers f...
Here is an example of a batch data management campaign to populate an empty Country field with the Inferred Country value. In this case I only wanted to populate the Country field ...
Although inferred information is far from perfect it is still one of the best options for identifying the location of records which fill out your forms. Marketo populates a known r...
Here is an example of a data management campaign to populate an empty State field with the Inferred State value. In this case I only wanted to populate the State field for certain ...
Marketo populates a known record with inferred state information leveraging the IP address when a person fills out a Marketo form. Here is an interesting article about what's behin...
The SFDC Id token can be used in emails and the value can be viewed in a Smart List and on individual records. You unfortunately can't search by a SFDC Id in the database area of M...
A resource guide for identifying records with suspect field values:Records with a possible Invalid Email address. Includes a solution from Sanford Whiteman on correcting common iss...
Good data governance is keeping your Marketo database up-to-date, accurate and useful. Here is how to create a smart list to identify fields with abnormal values.In this example, I...