Mark_Farnell

There are a few articles in the community about the fact that you can't use Champion/Challenger testing on batch email campaigns. We came across this when using programs in our engagement engine - misread the article about using Champion/Challenger in engagement engine (ie can on a simple email, bu...

Maybe a small one for you, but thought this would save anyone wondering what the hell is going on when 2 opps appear as 1 in RCA.We had a situation where we were checking the values in RCA versus the values in SFDC for opportunity amount - we had two opps with exactly the same name in SFDC, which ap...

I;d like to create report that showed me for each of my engagement programs, how many leads are in each stream and of those how many have exhausted content. The data is there, I can see it in the Engagement Program, but with 16 engagement programs and 3 streams per program it's a bit too manual to ...

Thought I'd share a very recent mishap in our Marketo instance to bring a smile to your faces.We've been re-building our engagement programs, with 22 pre-existing content programs that needed to be be re-built as new types for reporting purposes. We wanted to make sure the members of the old progra...

After many years of working without the revenue cycle explorer, we're finally beginning to see how this can help us. I'm struggling with making sure I have got my transitions right to move people - in the early funnel its easy, our revenue stages map to our lead statuses e.g. known, mql, and likewi...

We're setting up an engagement program, using programs rather than just an email. The cadence is set to once per week. In the flow I'd like to send the email, wait 2 days and send it again if it hasn't been opened (understanding that open metrics aren't perfect).But our current communication limit...

We're A/B testing a 3 week standard mini- drip nurture campaign and a 3 week mini-engagement program. In each case we're splitting off a region of our sample and running an A/B test (1.1 NAM).Essentially, in the first week's flow if the region equals "X" then we request a campaign which sends 50% v...