Some of my non-Ops colleagues are struggling with the concept of attribution. No problem, I thought I'd just point them in the direction of docs.marketo.com.Here is the page on att...
We're just starting out on the ABM journey and are using the new ABM product to support this. We're seeing some unusual behavior in the selection of named accounts via CRM (have a ...
There are a few articles in the community about the fact that you can't use Champion/Challenger testing on batch email campaigns. We came across this when using programs in our eng...
Maybe a small one for you, but thought this would save anyone wondering what the hell is going on when 2 opps appear as 1 in RCA.We had a situation where we were checking the value...
I;d like to create report that showed me for each of my engagement programs, how many leads are in each stream and of those how many have exhausted content. The data is there, I ca...
Thought I'd share a very recent mishap in our Marketo instance to bring a smile to your faces.We've been re-building our engagement programs, with 22 pre-existing content programs ...
After many years of working without the revenue cycle explorer, we're finally beginning to see how this can help us. I'm struggling with making sure I have got my transitions right...
We're setting up an engagement program, using programs rather than just an email. The cadence is set to once per week. In the flow I'd like to send the email, wait 2 days and send ...
We're A/B testing a 3 week standard mini- drip nurture campaign and a 3 week mini-engagement program. In each case we're splitting off a region of our sample and running an A/B tes...
We're looking to change the definitions of program success for webinars. Currently "Registered" is deemed a success since they have filled in a form, however we're planning to tigh...