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Can Marketo update us on any plans to make it easier to add period costs. Once in Marketo these values offer huge value in RCE for calculating return on investment metrics, but they are cumbersome to update, particularly for long running campaigns. For an area of the platform that can offer so muc...
Hi Alexis, we had the same issue as well. Specifically we want the Activity History in SFDC to only show the activity of the Sales team, for example you might want to run reports based on last activity date which would become unclear if it was actually a marketing activity.In Admin > Salesforce you...
I have had some issues with creating audiences - to be honest you'd be best placed to raise a case. It shouldn't take an hour or two, when I've been successful its been a few minutes.
Some of my non-Ops colleagues are struggling with the concept of attribution. No problem, I thought I'd just point them in the direction of docs.marketo.com.Here is the page on attribution: Understanding Attribution - Marketo Docs - Product Docs Maybe it's me, but I can't really understand 2 of the...
We haven't fully solved the issue, but we have changed our process to try and mitigate it. Previously we scored for "email click" and for known leads just pointed them to the hosted content on our nurture emails - that was driving a lot of false positives, so now we only score on a program conversi...
We're just starting out on the ABM journey and are using the new ABM product to support this. We're seeing some unusual behavior in the selection of named accounts via CRM (have a case raised, just wondering if anyone else is experiencing the same behavior)For context we have set up a custom field ...
My understanding is that you set pre-fill on the form itself (Forms 2.0) but that it only works on a Marketo landing page. The pre-fill options that pop up with possible addresses is a different app I think, possibly ReachForce.
Hi PieterSorry if I'm not following you correctly here - are you saying that the lead can't change the value in the form? That doesn't make sense to me, the lead should just be able to change the value in the form before hitting submit.Bear in mind tho, that you can't update the Billing Details of ...
counting activities on the contact or lead record in SFDC isn't (to my knowledge) easy without using APEX/triggers. We're experimenting with using a score field in Marketo that is triggered to increment by 1 for every activity that contains "call" in the subject that is created while a lead is in ...
You're right Josh - that's what was happening. We were running some opp reports in RCE to check the data matched in SFDC since we have to use a custom currency field to map to Amount in RCE. Sharing for the community in case they see some odd results that are (initially) hard to interpret.