Mark_Farnell

Level 5

Joined the community 22-07-2011

Level 5

United Kingdom

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Interesting Moment Token

by Mark_Farnell 07-02-2013

I have set up an interesting moment for when a web visitor views one of our case studies. Our case studies are pdf documents hosted via MKTO. I can't use a Visits Web Page trigger as I can't see the pages in the drop down list that hold the pdf, presumably these don't have Munchkin code.So the mom...

Discussions

1206 0 2

Lead Management
Opportunity Analysis - Amount Differs between SFDC and MKTO.

by Mark_Farnell 06-26-2013

I understand that MKTO uses the SFDC "Amount" field for revenue. I also understand that RCE is a day behind SFDC, so is not always up to date. What I don't understand is why for a fixed period in the past, why the Amount MKTO reports is different from SFDC.An example:I run a report in SFDC on Oppo...

Discussions

1334 0 4
RCE Field Glossary/Data Dictionary

by Mark_Farnell 06-25-2013

I'm starting to use RCE and am struggling to understand the terminology of some of the fields - mainly because of the overlap in langauge with SFDC which I use a lot more. Is there a data dictionary anywhere? e.g."Number of Leads (Converted to Opportunity)". WIth my SFDC head on I read conversion...

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1325 0 2
Re: Tracking Bing Advertising

by Mark_Farnell 06-25-2013

thanks for the pointer on the URL parameters. will investigate. However, will I need different pages for American English/English, or could I use segmentation based on onferred IP/source (e.g. google .com vs google.co.uk). Not used the segmentation features yet so not sure.

Discussions

2091 0 0
Re: Question about gamification

by Mark_Farnell 06-25-2013

We use Hoopla, they've just deployed an HTML version which works a dream (used to run on Adobe Air, very intensive and needed constant updating). Fairly easy to set up, bu you do need to put a bit of effort in. Very good value though and achieves a lot. Well worth a demo. We integrate it into Sa...

Discussions

919 0 0
Tracking Bing Advertising

by Mark_Farnell 06-20-2013

So a search for bing just gave me loads of Adwords results. How does anyone track BingAds? I'd like to use the same landing page but pass across bing as the lead source and the associated terms/campaigns to Marketo/Salesforce using the fields I have set up for Adwords.Can I do this from a single l...

Discussions

2135 0 4

Lead Management
Using Links in Tokens for Updating Status

by Mark_Farnell 05-26-2013

I have a token I use for emails called {{xxx-from}} to customise the from signature. It includes name, titel etc and we sometimes use thos for emails that should be sent from a single person, rather than dynamically from each lead owner. The email address is visibly "X" but is set to send to "Y".I...

Discussions

882 0 2

Lead Management
Re: data.com vs. Hoovers vs. OneSource

by Mark_Farnell 03-18-2013

Our issue with keeping data up to date is getting the match in the first place. We don't use any auto-clean settings in data.com currently so need to manually match each record first, which of course doesn't happen as it is (a) manual and (b) there are thousands of records.I generally comfortable w...

Discussions

1814 0 0
data.com vs. Hoovers vs. OneSource

by Mark_Farnell 03-18-2013

We're current users of data.com to clean and append account/lead/contact data. We're reviewing them against Hoovers and OneSource and would be interested in the communities feedback on these three suppliers, or if indeed you would recommend someone completely different. Our challenges in this area ...

Discussions

1956 0 5

Lead Management