Hi Doug,If you're going to use tokens in Marketo you need to have the values in the system in one way or another.To get the values into the system, you'd need to execute in one of ...
Hi Sue,Here is I have seen that yielded great success. Create Product Score as a separate channel in your tags (depending on how many you have). Your statuses indicate the level of...
Here is what we use:InvitedRegisteredAttendedNo ShowVisited BoothAttended SessionMeetingWe may not use all of them for every tradeshow, depending on what data we get from each trad...
Hi Brian,I would recommend starting and additional post on this. I think you'll get some interesting responses from the community. That said, yes I have. Happy to share those with ...
Hi Wolfgang,We use something called BriteVerify. What I like about them is that they're cost efficient and they're integrated into Marketo. You can verify your list before you send...
Hi Shea,The biggest tip I can give you here is look for ways to save sales time and keep what you pass to them very clear and actionable.Some things I have done in the past that ha...
Hi Karina,For non-marketers, I like to keep it simple, high-level and use analogies that they can relate to.Most people know what email marketing is at this point, like MailChimp. ...
Felicia,You could also look at using nested Send Programs for your outbound communications. This would give you visuals and automatic engagement scores. Additionally, it breaks out...
Hi Anthony,Couple things here:An alert will go every time the campaign is triggered (I once had a user learn this the hard way when they set up an Alert off of a Batch campaign, an...
You can find me on Linkedin. Andy Caron w/ Telnyx: https://www.linkedin.com/in/andy-caron-bb507319 Connect with me there and we can find some time this week or early next week