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Thanks for adding the clarity, Sanford!
Hey Noah, welcome to the Marketo community hope you enjoy it.The way this typically works is that you have custom fields in Marketo for each of your identified email "types" - they'll change for each business and should generally be meaningful to the customer, and not so numerous as to be confusing...
Hey Jo,This is definitely achievable. Are you looking to do this as a one-off, point-in-time campaign or a triggered, always-on campaign?If the latter, I'd strongly consider using lead scoring to control the analysis of "most likely fit"- e.g. create a field for each product, + & - points on prefere...
Obligatory "I am not a lawyer, blah blah blah" My general approach to these types of things is that your system response should be as reflective as possible of the intent of the customer. In order for you to get a good sense of the intent of the customer, you need to make sure that the process is ve...
Hey Bethany - thanks for the extra detail. Helps a lot! Good to understand a little more about the purpose of the program. If you're just looking to see email performance metrics, is there a reason why you don't want to use an email performance report to look at, say, month by month performance? Do ...
Hey Bethany,Can you detail more the context of the program? What kind of email is it? Are there any variables that change each time you send it (e.g. is it always the same content, same objective?) What's the reason why you don't want to create a new program for each send? What metrics are you tryin...
Hey Diana,This may be more of a template question than a tool question - you can create landing page templates for Marketo, styled present more/less content, more/less design details as you please. It's unlikely that this will really be a key differentiating factor between Marketo landing pages/your...
Ah. I think I understand what you're asking.If you nest the default program within both of the nurture programs, both referring to the same email send smart campaign, you won't be pushing people who get triggered from Nurture A into Nurture B unless something in a flow step of the nested default pro...
I would definitely recommend the single program shared by the multiple nurtures.Is there anything in particular that you're trying to achieve/avoid by the distinct send/success campaigns for each nurture using the asset? Technically there's nothing wrong with doing that, I would just question whethe...
Thanks Will Harmon - I think returning to recording would definitely be a positive thing. I mean, why create single use content when you can repurpose it and make it work harder for you, right? Thanks for jumping in.