I would definitely recommend the single program shared by the multiple nurtures.Is there anything in particular that you're trying to achieve/avoid by the distinct send/success cam...
Thanks Will Harmon - I think returning to recording would definitely be a positive thing. I mean, why create single use content when you can repurpose it and make it work harder f...
Hey Bonnie - glad it's helpful The other thing I would add - especially relevant if you're building the new template into program templates or always-on campaigns - make sure that...
I also wholeheartedly agree - knowledge sharing within our community is a really important component in the old "a rising tide raises all ships" philosophy, which I'm very much on ...
Hey Bonnie, Full disclosure: I've never used Email 1.0, I started using Marketo the month that 2.0 was released. BUT I'm a bit obsessive about creating the ultimate template as I m...
Yep, my understanding is that last year's recordings were not highly viewed enough to warrant the additional resource & cost of providing recordings this year. Definitely a shame f...
Agree with Chris Saporito.Have you checked whether Marketo attempted to send the email? Try searching to see whether this person is a member of a newsletter program, or looking at...
Hi Akande,Interesting. Is your content targeting consumers who will purchase through your distributors, or is its objective to nurture your distributors, or both? Overall, what is ...
Hey Akande,The most important thing at the end of the day is always did this generate pipeline &/or revenue. Knowing whether your open & click through rates are doing well, how del...