Amy_Goldfine

I like Chris's idea of using tasks. I would be careful about using it for high-volume activities such as web page visits, it's going to clog up your campaign queue and eat up SFDC sync API calls. I am not an expert in the Marketo/SFDC sync but I assume that MSI data passes in a less resource-intensi...

I have always combined them into one, since they're one asset. Use different program statuses for "attended" and "attended on demand".

I'd (gently) ask what they're looking to get out of these metrics. They're really considered "vanity metrics" in marketing. Overall they'll give you a pulse on how your email marketing is performing, and you can see trends over time, but they're not necessarily an indicator of anything further "down...

We use UTM fields extensively to track what's driving program membership, then we have a Process Builder that puts the UTM fields on the Campaign Member object.

I love tokens! Here's my game-changer: number your tokens. That way you can group similar tokens together in sections, and you can control the order in which they appear in the token view. Here's an example if they're not numbered, because "e" comes before "s"{{my.End Time}}{{my.Start Time}}I guaran...

I would open a support ticket

What's the cadence of emails? Nurtures are designed for sending on certain days/times every week. If you need more customized timing (such as send first email when user is created, wait 3 days, check to see if they logged in, send another email...) you should use a smart campaign or possibly multipl...

I haven't played with it yet, but I think it's a great option for webinars and events as a replacement for "burner fields". For example:- Questions asked on a webinar registration form, such as "What are you interested in learning about today?"- Questions asked on an event registration form, such as...

What tool is generating the invoices? Can it send and track them? Also I feel obligated to point out that email open and click data is notoriously unreliable and doesn't necessarily mean that a person interacted with your email.

MSI is meant for sending a Marketo email template (such as a webinar invite, or an event follow-up) from a rep to someone 1:1. You can pull in person tokens but that's about it for customization. It's not going to allow you to send and track other emails in Outlook