I'd recommend using a data enrichment vendor (we also use Clearbit). With their new Marketo webhook they can backfill existing leads (the setup we have new only calls the webhook w...
Joe, if you search around the Marketing Nation and the web in general, you'll find a number of blog posts about how to set up a Preference/Subscription Center. It requires creating...
If you want to send internal HTML emails, I recommend using something like MailChimp. Keep it out of Marketo. Also MailChimp is much more user friendly for casual users. You could ...
Our Consent to Processing field and Consent to Direct Marketing field are both string (picklist) with "Yes" and "No" as possible values—but we don't use Marketo forms so we don't h...
Jessica, this is super helpful. I just came across this scenario today. We are syncing a list with AdRoll (coincidentally enough) and they can only accept static lists. I'm going t...
Right now we only run a few events per year, but we're considering increasing that number considerably. We're looking to streamline the whole process, include landing page setup an...
I think you should convince your company to go with Marketo forms for GTW registration. A couple reasons:- Lead Source control: Leads that come in through GTW automatically have "E...
How many people have said that the unsubscribe link doesn't work? Have you tested it yourself? Our unsub link/page/form works just fine, but occasionally people will reply via emai...