I really like the Master Template option. You can then create customized email templates in your program templates that fit the marketing campaign you're working on...but you have ...
Carly, one thing you can do is have a separate field that is on the form, and then have some logic about how that field affects your true "Consent to Marketing Communications" fiel...
Agree with Josh. You should really talk to your legal team and understand exactly how GDPR applies to your business. Then you want to map out all the ways that person data comes in...
I was not the person who asked that question at the session, but I fully support it! Looking forward to more Marketo-fu and KreweChats (and not just because I may be one of the few...
Take a look at your Campaign Queue and see if there is any campaign that is running a high number of records that shouldn't be. Also, talk to your SFDC Admin and see if they change...
The default value for Unsubscribed is False. Marketo doesn't require you to prove that people opted in to emails. However, I'm pretty sure it's in their TOS that you won't email pe...
As part of GDPR prep (everyone's favorite 4-letter word!) we're looking at how people can opt in and out of communication from sales. We currently have an email preference center w...
Curious to hear more about how you all are handling GDPR documentation with tradeshows. Are you relying on their contracts as a data processing agreement? Or are you asking them to...