If you just rely on a click in the email and no other validation (landing page click confirmation), you're going to get stung by some of those fake clicks by bots on email servers....
To elaborate on above, you want to use Hidden Fields on your forms to capture the UTM parameters. You can also add a static, separate Lead Source value for your forms. It all depen...
ON24 has great benchmarks. They do a webinar and white paper every year on Webinar Benchmarks.We look at the same baseline metrics that you do. We also look down the funnel to see ...
How are you currently populating Person Source in Marketo right now?At my previous company, our Person Source was the same as our UTM Source, and it was just set on form fill as a ...
Acquisition Program will only get written when the person is created. If the person was created in Marketo without an Acquisition Program, it will remain blank.You can manually cha...
Yeah we have form fillouts, list uploads, etc. update the temp field, then the temp field change triggers concatenation on the real field. For example, my Marketo/SFDC field form c...