I never really understood why you would want to use tokens in scoring, but I just realized that it's so much easier to see /update all your scores in one place by looking at the to...
Agree! We only score on a limited number of pages, such as our product tour and pricing pages. We also limit the number of times someone can score onweb pages in a period of time (...
I recommend doing in-depth interviews with your inbound sales team (SDR/BDR/Account Manager) to understand what is meaningful to them.We have some nuances in our event scoring:- An...
We were a very tight team at the time: There was really only 3 of us in Marketing, 1 web developer, and 1 SFDC Admin. But I think had we been much bigger, we would have had communi...
Great story! I think it's great how they included stakeholders across teams and were thoughtful about what to bring to the steering committee vs keep internal to MOPS. I transition...