It really depends on what you want to get out of it. Lots of companies say that they do "ABM," including Marketo with the ABM add-on, Engagio, LeanData, Terminus—but they all have ...
I also love templates and tokens! I'm slowlyletting other people (like field marketing) build programs from templates. I hadn't thought about creating workflow diagrams, that makes...
Sure, there are lots of ways to market in an account-based way. Having a technology such as Marketo ABM is not going to automatically make your marketing account-based, you need to...
I'm looking for people who are using the Slack Launchpoint integration (not webhooks). What's your use case? Why do you like having the information in Slack? How does it help you a...
At my old company we had all local forms even though we only had maybe 3 versions of the form (one for gated assets, one for webinars, one for trial signup). When we wanted to chan...