I think the issue is your field type. If it's a boolean field, if they don't check it, it will push the "false" value. If you use a string field, you can control this better.
Can you clarify what you're asking? Any time Marketo syncs a record with SFDC (either on "sync to sfdc" flow step or in a regular sync for records that have already been synced onc...
In my experience, sales qualification models like MEDDIC and MEDPIC don't directly translate into pre-sales qualification. So you wouldn't necessarily want to try to implement MEDD...
I have not used it, but I think this is a common use case for Flowboost. (Pretty sure Sanford is not allowed to mention it directly on here because he built it.)
If you could turn the default programs into Engagement programs, you could use the "Exhausted content" filter for Engagement programs. But I realize that Engagements are limited an...
If you are absolutely sure a program token isn't being used and Marketo thinks it is, you should open a support ticket. Sometimes the usage is cached and they can clear it out and ...