Develop a Best Practices doc and make sure that everyone follows those standards. Ours has program naming and organization (including channel definitions), asset naming, program an...
At my last company, I had a hypothesis that GTW had poor deliverability and that maybe using Marketo for our confirmation and reminder emails would improve our attendance. Turned o...
Migration is a huge undertaking...I highly recommend hiring Marketo Pro Services or an outside agency to manage this. It's the foundation of your instance, and it's too important t...
Good insight, thanks Chris. We're looking at hiring someone for email marketing who has dabbled in Marketo, and has used Pardot and Eloqua, but she really needs a full-scope unders...
I met someone who said that her company uses an agency's training course (Marvel Marketers) to train new employees on Marketo, instead of having them do Foundations training (or wh...
Agree with Sanford, you definitely want to use program statuses. Then you send to Member of List = [List Name] andMember of Program = False, Program = [Webinar Program], Status = R...
This is totally possible, and pretty standard. At my old company we used Marketo for the confirmation and reminder emails, but it was extra work to set up, and I don't think it hel...
Sometimes international phone numbers get messed up when you go from CSV to Marketo -- Excel thinks that your phone number is a long number that needs to display in scientific nota...
Can you clarify your exact setup? Do you have a 1:1 sync between SFDC and Marketo? When you say "below the requirements" do you mean Lead Score<70 and Behavior Score<10 should be i...