HI Christine,I would do both because lead source and acquisition program are actually two different things that answer slightly different questions. For lead source, i assign globa...
Hi Erin,When I was setting up Ringlead, they recommended the same thing you stated but we did not follow their suggestions since we have our lead life cycle model running as Josh a...
There are a couple of ways to get the information over. Some folks do a 1:1 sync with programs and SFDC activity so if you wanted to you could but I have never seen anyone really u...
If this is a critical item especially for lead routing and reporting, i also recommend a data appending vendor like the one that Marketo uses on some of its forms such as Reach For...
Also there is a marketo certification group here in the community as well if you have any questions. https://nation.marketo.com/groups/certification-study-group
I think this can't be done in an automated fashion since marketo ties data to leads and not the number of times a campaign is run. You can get around it by sending everyone a pendi...
I am a huge fan of global forms. You do not want to maintain 35 different forms. It will prove to be rather unscalable. You actually don't really need to put a pick list. Is the th...
Hi Rob,Agreed with all of the above. Program membership is used for reporting, understanding around a given tactic how far did people progress (via progression statuses). In a webi...