Jessica_Kao3

When you are creating fields in SFDC, as stated above, create the same field on the Lead and Contact in SFDC with the same API name. It also has to be the same type. IE you can't have the a text field with a size limit of 100 on one and a text field with a size limit of 200 on the other. Immediat...

Hi Lisa,Each lead can have one acquisition program. The intent is the program that brought that person into the database is given acquisition credit. In most cases you have to set the acquisition program manually either by changing the status designating the acq program in a flow step. From a tech...

You should definitely have a utm strategy in the links that you are creating for your SEM campaigns but more importantly, these should be pulled into your marketo through hidden utm fields on your forms. Create the standard utm fields in Marketo:utm_sourceutm_campaignetc.Place these as hidden field...

I agree with Lucho. At somepoint you will need this data so you might as well start placing people as members of programs and making them successes. Here's an post on how to back fill data. https://nation.marketo.com/community/champion/blog/2016/09/08/what-you-need-to-know-to-get-ft-and-mt-attribu...

You can track youtube views and how long someone has watched and have that info placed back in marketo. You can do the same for vimeo as well. As far as webinar providers, I have used GTW and ReadyTalk. Both have very good integrations with Marketo. I had less technical issues with ReadyTalk and ...

Thanks Jeff. I've done a few migrations from Hubspot to Marketo and when I have some pieces of information i.e. they were from a tradeshow and was created in 2014, I will create legacy programs in the appropriate channel. 2014 Tradeshow Unknown2015 Tradeshow Unknown2015 Paid Search Google

Hey Axel,From my experience the native deduplication function within SFDC is not adequate at all at preventing duplicates.

It will depend on how you have stored the data. Do you have separate static lists for those that attended webinar A and registered for Webinar A and same for Webinar B. And/Or do you have a program set up for Webinar A and they are in specific program statuses. Best practices should have the peop...

Have you tried reapproving the pages?