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It is possible to do this and there has been a previous thread on how to do it. But. . . it creates a whole slew of other issues that you have to deal with that in my opinion really are not worth it. After you create the custom check box "Sync to Marketo" and only if it is true do you sync with Ma...
Hi Jamie,I do this but not with nested programs. I create a Program in the Content channel called Parent - Content X. I use this parent program as a counter but this will never acquire any leads. Then I create separate programs for that content in each channel and use that as the acquisition. I ...
Unfortunately you can't modify that field in Marketo. You can vote for that feature here:
Hi Will,I echo what Greg said. There isn't a pre-built out of the box report that will answer your unique question, but it's not that hard to set up. One of the benefits to Marketo is that you can build anything that you want and there is some pretty cool stuff you can build. I hear ya about the ...
I've run into this a lot before. Linkedin will keep it cached for up to a week. One way around it is to clone the LP and try again as a last resort. Sometimes changing the url works sometimes it doesn't.
Hi Rachel,Can you be a bit more specific on how you want the last to be related back to the Marketo program. I assume when you are talking about the conference campaign, you have built a Marketo program for that conference. Do you want a status change to have occurred if something happened to the ...
Hi Andy,The way that Marketo counts and the way Google counts is different, therefore we wouldn't expect the numbers to be the same. Its not that one is right or wrong, just they count differently. The way that Marketo counts people is a unique person or email address. Google only counts number of...
If you run a lot of tests, have a large team, and want to keep organized, I recommend a ELN (Electronic Lab Notebook) such as Lab Archives or Docollab.For something simple, I used Evernote and kept different "notebooks" for different types of test and made the shareable. A good ol' excel or a tradi...
We’ve all used Marketo or other automation tools to A/B test emails and landing pages. We do it because we want to optimize engagement through constant iterations, and we can use the results to give our content its best shot at provoking responses from our prospects. But have you ever had the naggin...
Hi Andrew,Marketo only matches on email address. I do know that if you absolutely need to match on a different field you can get support and Marketo engineering involved to switch the unique identifier temporarily and switch it back. However, I always recommend lead uploads to go through Marketo vs...