Yes, these look like very viable options. Just keep in mind that "Engaged" probably doesn't mean the same thing in every program. You might have higher value programs where engaged...
Creating the scoring mechanism in a central spot and not specific to a single Engagement Program certainly is the correct approach. Yet, clicking any link in any email doesn't look...
In my opinion, we should never send the same email twice to a person. The recipient very likely has their reasons to not open or to not click, and changing their behavior by just s...
I assume that registration form is a Marketo form?
I don't believe that this error is standard Marketo form behavior. At least, I can submit that email address with no issues. So ...
That would be done through a Marketo Smart Campaign. Either by trigger or by recurring batch.
Let's describe Recurring Batch:
Smart List: Record was created in past day and Sourc...
Okay, two more - wild - ideas:
Is "HTML Encode Tokens in Emails" unchecked for your field in Marketo admin?
Might it be that the field is not a Marketo Custom Field but a formerl...
There are two phrasings in your questions that I don't really understand.
What does "setting up a programme (is that British English for a Marketo program?) using a static list". ...