Creating the scoring mechanism in a central spot and not specific to a single Engagement Program certainly is the correct approach. Yet, clicking any link in any email doesn't look...
In my opinion, we should never send the same email twice to a person. The recipient very likely has their reasons to not open or to not click, and changing their behavior by just s...
I assume that registration form is a Marketo form?
I don't believe that this error is standard Marketo form behavior. At least, I can submit that email address with no issues. So ...
That would be done through a Marketo Smart Campaign. Either by trigger or by recurring batch.
Let's describe Recurring Batch:
Smart List: Record was created in past day and Sourc...
Okay, two more - wild - ideas:
Is "HTML Encode Tokens in Emails" unchecked for your field in Marketo admin?
Might it be that the field is not a Marketo Custom Field but a formerl...
There are two phrasings in your questions that I don't really understand.
What does "setting up a programme (is that British English for a Marketo program?) using a static list". ...
We want to make it work so this field is not overwritten or modified in any way if the checkbox is unchecked.
So for already opted-in persons you want to make the checkbox meanin...