May I break the question down into two questions?
1. Should I count clicks to measure engagement?
2. Should I have Trigger Campaigns that set a program status to "Clicked" and/or ...
Yes, that looks exactly right. I'd even suggest to do something like
<a href="https://{{my.unsubscribe-link}}" class="mktNoTrack" target="_blank">
where the token value for my.unsu...
Two immediate ideas up front:
1. You have two triggers. "Is Updated" very likely doesn't work and probably kills the whole process.
2. Is "Opportunity" even a CO? It's a synced Sa...
I don't think that's possible. Admin --> Field Management --> Field Mapping --> Export will give you the list of fields that were initially synced with Salesforce, but not the curr...
This can't be right. You have to set the program status to "Registered" instantly after form submit, because only that status sends the record to GTW. But you can't send the confir...
There a lot of good thoughts in your question.
"Lead Status" and "Person Status" are the same thing. As are "Lead Source" and "Person Source". Marketo decided at one point to repl...
I think this question goes beyond Engagement Programs or Smart Campaigns. This is about translating Activity History - which is subject to pruning - into something that isn't.
And...
Do you mean by "the information doesn't go back to the lead" that the form is not pre-filled with the person's field values? As Sanford tried to clarify three years ago? 😉
If so,...
I'm seeing all Opp Custom Fields when I click "Show Custom Fields" on the Opportunity Info tab of a person. Your Salesforce admin has to give the Marketo user access to that field ...