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You will need to create smart campaigns for each email. The way I would recommend it would be to have a template of a batch program that contains all your needed assets (emails, smart campaigns, lists, reports), and then you don't have to reinvent the wheel each time -- just clone the template. Just...
Here are a couple of additional resources that might help:Marketo Success Series: Email ProgramsMarketo Success Series: Channel BuildingCreating a Smart Campaign As mentioned above, next time, you'll need to create a trigger smart campaign that progresses people through the campaign based on certain...
When you're looking at either the click or web page activities can you tell if it's coming from the same device/location/IP when you expand the detail? Just thinking that, depending on what your email is about, these engagements could be the result of a forward, as all of those clicks would be attri...
In addition to the best practices that @Darshil_Shah1 has outlined, it's also important to note that if you're on a shared IP, your reputation is not always your own. So, if the folks that they are sharing with don't have the best behavior, this could also lead to some issues. More info: Shared and...
Following up on this ... @duongdinh, you should reach out to support, as the above is a bug with how the data is viewed in the dashboard.
Totally agree with @Darshil_Shah1's suggestion of pulling a report and looking at those stats to get accurate numbers. Something also to note, there looks to be something going on with your dashboard that could also be a reason why your numbers are strange in this view. If you look at the chart on t...
Another option, if the form you're using is local to your program, is to create a Program Member Custom Field that is just for a Form Submission Date/Time. You would then create a trigger smart campaign that would fire when someone fills out the form and and would use the {{system.dateTime}} token ...
In this situation, provided you're using the out-of-the-box setup, you will have two records. Your CRM will push the person record over and will not merge a duplicate. Now, with the reverse, if the lead is pushed from your CRM, and then someone fills out a form, Marketo will search for the contact a...
Depending on how frequently you'd be setting up an email like this, one way would be to create a field that stores the value and then bring it into the email via a token. If you'll be running something like this often enough, and you need to keep track of the token on a program-by-program basis, yo...
It's also worth looking inside the click activity to see if there are similarities/differences that exist between the engagement activities. Perhaps the first few clicks are from a scanner, but then subsequent clicks are from a person. While it can be manual, it's worth looking at devices/browsers/p...