Level 2
Joined the community 26-09-2014
Level 2
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I'm curious what other marketers are doing in terms of best practice for opportunity source determination. Specifically my question is around the time gap between first touch with ...
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I think what we're going to do is group all forms under a website program, then for that program assign associated web and SEO costs. What happens to various calculations in Progra...
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Just setting up various programs and for Program Analyzer I believe you have to enter a cost for any programs. How are you allocating cost to something simple like a "Contact Me" w...
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RCM, RCA, RCE?So it sounds like Marketo is no better than Pardot in this regard despite what I was told during the sales process.
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We are new to Marketo, in fact we haven't even started using (ex Pardot users). One of the challenges I face in general is how to effectively track conversions using accounts vs. p...
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