Scott_Kendrick

I'm curious what other marketers are doing in terms of best practice for opportunity source determination. Specifically my question is around the time gap between first touch with a company and the creation of the opportunity. For example - we have some first touches that occur hundreds of days be...

Just setting up various programs and for Program Analyzer I believe you have to enter a cost for any programs. How are you allocating cost to something simple like a "Contact Me" web form?

We are new to Marketo, in fact we haven't even started using (ex Pardot users). One of the challenges I face in general is how to effectively track conversions using accounts vs. people. I'm just starting to unpack Marketo's definitive guide to marketing metrics, and they clearly outline this prob...