Scott_Kendrick

Scott_Kendrick
Contact Me
Online Status
Offline
Date Last Visited
‎01-28-2020 02:06 AM
Level 2
Joined the community 26-09-2014
Rank Icon Level 2
Filter by user contributions
  • Presenting Your Lead Funnel - Relative or Not
    by Scott_Kendrick name dot 06-20-2019 quickview

    Looking to understand what other marketing leads are doing for reporting on the standard lead funnel - e.g. Leads, to MQL, to SAL, to SQL. Possibly three different ways to do this1. Make the funnel steps relative --- meaning for a given time period (let's say last 4 quarters), report on how many lea...

    image_type
    Discussions
    1802 0 1
    Champions Marketing: Analytics and Metrics
  • Re: Best Marketing Metrics for B2B Enterprise (software)
    by Scott_Kendrick name dot 08-15-2016

    Very helpful and Demos (and a separate form of demo call Test Drive) are two things we also track but they are currently stages in the sales funnel. We actually track demos as confirmation of an SQL, but your recommendation of making this an MQL is very interesting and could solve some of the chall...

    image_type
    Discussions
    2708 2 1
  • Best Marketing Metrics for B2B Enterprise (software)
    by Scott_Kendrick name dot 08-15-2016 quickview

    For a long time we've been going back and forth on best metrics to help illustrate the health of our funnel from top (new names) all the way through to closed $. I'm interested what other companies are tracking, first starting with metrics for you executive staff (clearly internally metrics for mar...

    image_type
    Discussions
    3618 1 5
    Marketing: Analytics and Metrics
  • Re: Using RCE, how do I chart the number of open leads per rep over ti...
    by Scott_Kendrick name dot 06-09-2016

    same question... i don't want to know how many are created on a day... how may are open for that day... What we want to track is whether the total open leads is going up or down (or steady)

    image_type
    Discussions
    1350 0 0
  • Re: What is the difference between "new names" and leads?
    by Scott_Kendrick name dot 11-06-2015

    Thanks both responses but I'm not sure how they answer my questions. I'm very familiar with first touch vs. multi-touch. It is the entire reason we switched to Marketo. But that attribution I thought related to opportunities and opportunity value (and revenue). Are you suggesting that lead alloc...

    image_type
    Discussions
    2999 0 1
  • What is the difference between "new names" and leads?
    by Scott_Kendrick name dot 11-05-2015 quickview

    I never understand the data discrepancies I find in various reports in Marketo RCE.In a Program Opportunity report I look at New Names introduced by Program.Then in a Lead report I look at Leads introduced by Lead Source. The two numbers for any give program are drastically different. Can anyone he...

    image_type
    Discussions
    3311 0 4
    Lead Management Reports & Analytics
  • solved badge Re: Email validation
    by Scott_Kendrick name dot 09-04-2015

    how do you get marketo just to validate it has the right email form, meaningno special characters, contains an @ and ends with a dot something. It seems like the form designer has an error message for invalid email, but you can enter in something with out the doman e.g. persona@marketothe problem w...

    image_type
    Discussions
    3891 0 3
  • Best method for tracking video replay on a web page back to a webinar ...
    by Scott_Kendrick name dot 09-04-2015 quickview

    Curious how others have done this - we run webinars and would like to track all leads generated by the webinars include the replay on the website back to the webinar program. Two challenges- we don't want to create a viewing form for every webinar we produce and therefore are using a common access ...

    image_type
    Discussions
    1451 0 2
    Lead Management
  • Re: Trigger Visits Web Page being ignored
    by Scott_Kendrick name dot 09-03-2015

    hmm... so they ignore the ALL or ANY selection. That would definitely explain it. Trying to figure out how to solve my need then... possibly add filter "visited page" with timeframe today. Trying to think if that would generate any incorrect data.

    image_type
    Discussions
    1725 0 1
  • Trigger Visits Web Page being ignored
    by Scott_Kendrick name dot 09-03-2015 quickview

    All of our webinar programs have a campaign to change program status to Attended On-Demand, when the lead visits the webpage with that replay. The smart list has the following (using All Filters)- trigger - Form Is Filled (this is a common lightbox form used on all webinars)- trigger - Visits Web P...

    image_type
    Discussions
    1840 0 3
View
List View List View
Tree View Tree View
Sort By
  • Boost 5 Boost 5 Earned on 2.08.21 Earned by 1228 people Select to learn more
  • Boost 3 Boost 3 Earned on 2.08.21 Earned by 1807 people Select to learn more
  • Boost 1 Boost 1 Earned on 2.08.21 Earned by 3997 people Select to learn more
  • You're It You're It Earned on 2.04.20 Earned by 1872 people Select to learn more
  • Validate 500 Validate 500 Earned by 2 people Select to learn more
  • Applaud 5 Applaud 5 Earned by 1842 people Select to learn more
  • Boost 250 Boost 250 Earned by 59 people Select to learn more
  • Affirm 250 Affirm 250 Earned by 4 people Select to learn more
  • Shape 50 Shape 50 Earned by 7 people Select to learn more
  • Give Back 400 Give Back 400 Earned by 33 people Select to learn more
  • Ignite 70 Ignite 70 Earned by 19 people Select to learn more
  • Publish 70 Publish 70 Earned by 4 people Select to learn more
  • Validate 250 Validate 250 Earned by 3 people Select to learn more
  • Give Back 300 Give Back 300 Earned by 41 people Select to learn more
  • Ignite 60 Ignite 60 Earned by 24 people Select to learn more
  • Engage 100 Engage 100 Earned by 3 people Select to learn more
  • Publish 60 Publish 60 Earned by 4 people Select to learn more
  • Applaud 500 Applaud 500 Earned by 16 people Select to learn more
  • Boost 100 Boost 100 Earned by 121 people Select to learn more
  • Affirm 100 Affirm 100 Earned by 14 people Select to learn more
  • Give Back 200 Give Back 200 Earned by 57 people Select to learn more
  • Ignite 50 Ignite 50 Earned by 30 people Select to learn more
  • Publish 50 Publish 50 Earned by 4 people Select to learn more
  • Give Back 100 Give Back 100 Earned by 107 people Select to learn more
  • Ignite 40 Ignite 40 Earned by 42 people Select to learn more
  • Publish 40 Publish 40 Earned by 6 people Select to learn more
  • Validate 100 Validate 100 Earned by 3 people Select to learn more
  • Boost 50 Boost 50 Earned by 204 people Select to learn more
  • Affirm 50 Affirm 50 Earned by 25 people Select to learn more
  • Give Back 50 Give Back 50 Earned by 176 people Select to learn more
  • Ignite 20 Ignite 20 Earned by 116 people Select to learn more
  • Publish 30 Publish 30 Earned by 7 people Select to learn more
  • Boost 25 Boost 25 Earned by 353 people Select to learn more
  • Affirm 25 Affirm 25 Earned by 51 people Select to learn more
  • Give Back 25 Give Back 25 Earned by 332 people Select to learn more
  • Ignite 30 Ignite 30 Earned by 61 people Select to learn more
  • Publish 20 Publish 20 Earned by 13 people Select to learn more
  • Engage 10 Engage 10 Earned by 85 people Select to learn more
  • Ignite 10 Ignite 10 Earned by 296 people Select to learn more
  • Give Back 10 Give Back 10 Earned by 719 people Select to learn more
Show More
Public Statistics
Date Registered ‎09-26-2014 10:29 AM
Date Last Visited ‎01-28-2020 02:06 AM
Total Messages Posted 29
Likes Received 6
Likes given to
View All
Likes from
View All
Home