Scott_Kendrick

Scott_Kendrick
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‎01-28-2020 02:06 AM
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Joined the community 26-09-2014
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  • Don't divide First Touch Attribution Across Contacts
    by Scott_Kendrick name dot 06-07-2015 quickview

    In First Touch analysis Marketo divides opportunities across multiple contacts associated with the opportunity. This prevents us from understanding which Program actually drove the first touch for a new opportunity. This type of attribution division should be reserved for Multi-Touch analysis only...

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Date Registered ‎09-26-2014 10:29 AM
Date Last Visited ‎01-28-2020 02:06 AM
Total Messages Posted 29
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