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Joined the community 26-09-2014
Level 2
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Looking to understand what other marketing leads are doing for reporting on the standard lead funnel - e.g. Leads, to MQL, to SAL, to SQL.Possibly three different ways to do this1....
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For a long time we've been going back and forth on best metrics to help illustrate the health of our funnel from top (new names) all the way through to closed $. I'm interested wha...
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I never understand the data discrepancies I find in various reports in Marketo RCE.In a Program Opportunity report I look at New Names introduced by Program.Then in a Lead report I...
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Curious how others have done this - we run webinars and would like to track all leads generated by the webinars include the replay on the website back to the webinar program. Two c...
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All of our webinar programs have a campaign to change program status to Attended On-Demand, when the lead visits the webpage with that replay. The smart list has the following (usi...
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by Scott_Kendrick
in Job Opportunities Discussions
07-23-2015
Latest Post 07-23-2015 by Scott_Kendrick
CallMiner ranks number 1 in customer satisfaction among speech and customer engagement analytics vendors, one of the hottest technologies in enterprise customer relations and conta...
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In First Touch analysis Marketo divides opportunities across multiple contacts associated with the opportunity. This prevents us from understanding which Program actually drove the...
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I've been trying to figure out some standard funnel tracking information for 6+ months now with Marketo. Once we complete our revenue cycle model, it may give me what I need but be...
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We've been struggling since our switch to Marketo to get some fundamental reporting and have recently upgraded to access RCA or RCE. What I find odd is that in RCE you have to choo...
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Trying to understand some of the underlying math or attribution in Marketo. Here's my scenario.- A new lead comes in from a program (name did not previously exist)- Sales looks at ...
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