Scott_Kendrick

Looking to understand what other marketing leads are doing for reporting on the standard lead funnel - e.g. Leads, to MQL, to SAL, to SQL. Possibly three different ways to do this1. Make the funnel steps relative --- meaning for a given time period (let's say last 4 quarters), report on how many lea...

For a long time we've been going back and forth on best metrics to help illustrate the health of our funnel from top (new names) all the way through to closed $. I'm interested what other companies are tracking, first starting with metrics for you executive staff (clearly internally metrics for mar...

I never understand the data discrepancies I find in various reports in Marketo RCE.In a Program Opportunity report I look at New Names introduced by Program.Then in a Lead report I look at Leads introduced by Lead Source. The two numbers for any give program are drastically different. Can anyone he...

Curious how others have done this - we run webinars and would like to track all leads generated by the webinars include the replay on the website back to the webinar program. Two challenges- we don't want to create a viewing form for every webinar we produce and therefore are using a common access ...

All of our webinar programs have a campaign to change program status to Attended On-Demand, when the lead visits the webpage with that replay. The smart list has the following (using All Filters)- trigger - Form Is Filled (this is a common lightbox form used on all webinars)- trigger - Visits Web P...

I've been trying to figure out some standard funnel tracking information for 6+ months now with Marketo. Once we complete our revenue cycle model, it may give me what I need but best I can tell, Revenue Cycle MOdel data will not retro process... meaning it's only good for the point it is implemente...

We've been struggling since our switch to Marketo to get some fundamental reporting and have recently upgraded to access RCA or RCE. What I find odd is that in RCE you have to choose what you want to analyze and depending on whether you pick leads or opportunities or other, you get different dimens...

Trying to understand some of the underlying math or attribution in Marketo. Here's my scenario.- A new lead comes in from a program (name did not previously exist)- Sales looks at the lead and turns out it is a new name from an organization that we already have an associated opportunity in our CRM ...

I'm curious what other marketers are doing in terms of best practice for opportunity source determination. Specifically my question is around the time gap between first touch with a company and the creation of the opportunity. For example - we have some first touches that occur hundreds of days be...

Just setting up various programs and for Program Analyzer I believe you have to enter a cost for any programs. How are you allocating cost to something simple like a "Contact Me" web form?