Curious how other marketers allocate program costs to web forms?
Just setting up various programs and for Program Analyzer I believe you have to enter a cost for any programs. How are you allocating cost to something simple like a "Contact Me" web form?
Re: Curious how other marketers allocate program costs to web forms?
I think what we're going to do is group all forms under a website program, then for that program assign associated web and SEO costs. What happens to various calculations in Program Analyzer if the cost is 0? We do have essentially 0 cost programs.