Scott_Kendrick

We've been struggling since our switch to Marketo to get some fundamental reporting and have recently upgraded to access RCA or RCE. What I find odd is that in RCE you have to choose what you want to analyze and depending on whether you pick leads or opportunities or other, you get different dimens...

Trying to understand some of the underlying math or attribution in Marketo. Here's my scenario.- A new lead comes in from a program (name did not previously exist)- Sales looks at the lead and turns out it is a new name from an organization that we already have an associated opportunity in our CRM ...

I'm curious what other marketers are doing in terms of best practice for opportunity source determination. Specifically my question is around the time gap between first touch with a company and the creation of the opportunity. For example - we have some first touches that occur hundreds of days be...

Just setting up various programs and for Program Analyzer I believe you have to enter a cost for any programs. How are you allocating cost to something simple like a "Contact Me" web form?

We are new to Marketo, in fact we haven't even started using (ex Pardot users). One of the challenges I face in general is how to effectively track conversions using accounts vs. people. I'm just starting to unpack Marketo's definitive guide to marketing metrics, and they clearly outline this prob...