Scott_Kendrick

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Joined the community 26-09-2014

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Trigger Visits Web Page being ignored

by Scott_Kendrick 09-03-2015

All of our webinar programs have a campaign to change program status to Attended On-Demand, when the lead visits the webpage with that replay. The smart list has the following (using All Filters)- trigger - Form Is Filled (this is a common lightbox form used on all webinars)- trigger - Visits Web P...

Discussions

1846 0 3
Re: Support News - WordPress 4.2.3 Security and Maintenance Release Af...

by Scott_Kendrick 08-04-2015

crazy... 40+ pages we had to update plus 7 days of downtime before we found the problem

Blogs

979 0 0
Marketing Operations Manager in Boston OR Fort Myers, FL

by Scott_Kendrick 07-23-2015

CallMiner ranks number 1 in customer satisfaction among speech and customer engagement analytics vendors, one of the hottest technologies in enterprise customer relations and contact centers. We are looking for candidates in the Boston OR Fort Myers, FL to manage our Marketo Programs and SalesForce...

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638 0 0

Content Marketing Lead Gen Expert Marketing Operations Marketo Expert
Don't divide First Touch Attribution Across Contacts

by Scott_Kendrick 06-07-2015

In First Touch analysis Marketo divides opportunities across multiple contacts associated with the opportunity. This prevents us from understanding which Program actually drove the first touch for a new opportunity. This type of attribution division should be reserved for Multi-Touch analysis only...

Ideas

1438 1 2
Re: Track days from MQL to SQL without using Revenue Cycle Modeler?

by Scott_Kendrick 06-04-2015

We use SFDC but we dont' track when something becomes MQL. We have only tracked stages within the opportunity. Lead status is used to track activity that inside sales is taking to qualify. I'm wondering if it would be best practice to use Marketo scoring to set a lead status of MQL in SFDC, prior...

Discussions

2826 1 1
Re: Track days from MQL to SQL without using Revenue Cycle Modeler?

by Scott_Kendrick 06-04-2015

Hi Josh - I appreciate the post as it was helpful, but my question was that since we don't have our model setup yet, how can I determine when something became MQL. But I do have a question about the blog you shared. Does revenue cycle modeler (and RCE for that matter) have any awareness of opportu...

Discussions

2823 0 0
Re: How do you track MQL's?

by Scott_Kendrick 06-02-2015

This is a very hold thread but can you explain how you did the following: "workarounds to pull the data (things like "score changed from less than MQL to more than MQL")."How did you calculate when score changed for a group of leads?

Discussions

1739 0 1
Re: capture aging of MQL

by Scott_Kendrick 06-02-2015

Is this necessary once you have a revenue cycle model created? Is there anyway to retro process this if you don't have it set up already? Specifically I have 6 months of marketo data where I"m being asked to calculate average time from Lead to MQL to SQL.

Discussions

1486 0 1
Track days from MQL to SQL without using Revenue Cycle Modeler?

by Scott_Kendrick 06-02-2015

I've been trying to figure out some standard funnel tracking information for 6+ months now with Marketo. Once we complete our revenue cycle model, it may give me what I need but best I can tell, Revenue Cycle MOdel data will not retro process... meaning it's only good for the point it is implemente...

Discussions

3027 0 5

Reports & Analytics
Re: What happens when SLA stage expires?

by Scott_Kendrick 05-11-2015

How can you force something to happen automatically when the SLA expires? For example - opportunities that become stalled. After 60 days I want them to move to recycled if nothing changes, so I'd like to dfine that as the path criteria from Stalled to Recycling.

Discussions

2053 1 1