Darshil_Shah1

Interesting! IMHO, the token should print as-is, unless you have them in different timezones than you want! The Last Interesting Moment Date, similar to other interesting moment standard fields, is a system-managed standard field that should ideally get updated by the system and should be pulled as-...

Remember, not all open or click engagements are from humans. Bots and privacy filters can inflate open/click rates without reflecting genuine reader engagement. You can turn on Marketo's bot filtering to identify and/or filter out the bot clicks and opens.Tips to improve click engagements:Content an...

I think you've got a good starting point for your nurture program! However, here are some thoughts and suggestions for optimizing your progression strategy and personalized emails: Progression Strategy:Scenario 1: Automatically moving leads to the next stream, regardless of engagement, might lead to...

@Swapna_G, RTP stands for Real Time Personalization; it's now called Web Personalization. You can get that data both via RTP JS and Marketo's Web Personalization >> Analytics section. For getting data via the JS API, you'd need to use the Get Visitor Data. You should have the Web Personalization mo...

@HumlDavid, you're right. This is one of the rare instances where tokens cannot be used to define the AP name. You must hard-code the new value in this field. FWIW, Marketo has a validation in place that validates whether the value in the CDV Acquisition Program is a valid Program Name or not, and a...

Adding a new member status called "internal-speaker" to your Event Program channel is a viable option, as you suggested. This would allow you to easily segment and identify members who have spoken at events. However, you'll need to ensure that this status is applied consistently and accurately to al...

You're welcome, @Karthick77! Good Luck! 🙂

@bjohnson wrote:Hi @Darshil_Shah1, thank you for your input. Here are some responses.Deliverability issues: Check if your emails are landing in spam folders due to poor sender reputation or spammy content. Consider running a deliverability test to identify any issues. Where can I do that? I ran a de...

I don't think there's a way fix to that; it's something that Adobe has introduced in their product to signal when the connection is lost with the browser (probably due to the browser terminating (maybe partially) the connection after a period of inactivity).

Here's the page on the Experience League with all the details regarding the Marketo Engage Professional exam (formerly known as the Marketo Certified Associate (MCA) exam). It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to rene...