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Well, if you want to keep a record of the previous meetings in Marketo, you’d ideally need a custom object (and a webhook that would write data to it upon form fill). However, since you’re collecting very limited information from the requestor via the form, you can also append the comments to a fiel...
Regarding the issue at hand: data is not flowing from Facebook to Marketo. When someone fills out a lead generation form on Facebook, that lead is not being created in Marketo.Can you verify if the integration service in the Launchpoint is correctly configured, and, more importantly, is active with...
Could you elaborate and provide more details as in what data isn’t flowing and how it isn’t as per your expectations so we can answer to the point? Also, in the last line you mentioned about the sync b/w Marketo and Salesforce, did you mean Marketo and Facebook instead?
To answer your question, Yes, getting marked as spam even on the operational emails can negatively impact your sender reputation with Gmail and Yahoo. Each platform uses complex algorithms to assess sender reputation, and spam complaints are a significant factor. This can lead to lower deliverabilit...
The error message "FIELD_INTEGRITY_EXCEPTION: There's a problem with this state, even though it may appear correct. Please select a state from the list of valid states.: State/Province" indicates an issue with Salesforce State/Province picklists during your Marketo Sync. Here are some potential caus...
While you can't integrate Marketo's TAM and 6Sense directly (as the former is just a module within Marketo), you can integrate it with Marketo to get the 6Sense data and use it within TAM. On a high level, TAM helps users identify ideal customer profiles, firmographic and technographic data analysis...
I agree with Katja on both points! Sending emails on Monday/Friday is usually not practiced, and on top of that, sending a reminder/re-engagement email for an email that was previously sent might not garner a lot of traction and engagement if you think strategically.
Well, you can always export activities via the bulk extract API and analyze them to find the average duration between the activities. The email performance and click reports show the first and last activity datetime stamps, not the actual dates of the respective activities.
Engagements received from any of the following IPs identified by Marketo (i.e., the ones that are listed on the page you linked above) are automatically filtered out and not added to Marketo in the first place, so there is no need to filter out/block list at the end user level separately.
You're right, there's no definitive "suppress or not to suppress" answer in this scenario. It depends on several factors and ultimately comes down to what approach best serves your goals. Here's a breakdown of both sides, as far as I can think of:Pros of suppressing non-nurture emails:Bombarding lea...