Darshil_Shah1

You're welcome, @ShreyaResilinc! Glad to be of help.

Marketo doesn't offer a direct report/notification for this (having this would be nice though!). There are a couple of workarounds you can use: you can query email activity/inactivity within a set timeframe based on expected sends (though you won’t be able to distinguish b/w operational/non-operati...

Agreed with above comments that this is very subjective and what works for others might not work for you — this depends on how you market to your leads, sales out reach process, industry, type of product/service, and several other factors. To give you a ballpark from my experience, the ideal timefra...

@ShreyaResilinc wrote:Hi,Does Marketo provide notification when a record has reached its communication limit? If not, is there any way to find out records that have reached communication limits? Marketo doesn't provide any notification/alert; however, details are logged in the Activity Log specifyin...

Well, you can build a custom nurture-like program using the Default program. The send campaign could have 6 Send Email flow steps with a wait step of 1 week between Send Email steps. You can have another campaign (maybe request campaign-like setup), where you request the respective email re-send cam...

I think you should use the existing Marketability smart list. This helps centralize the logic to just that smart list. If, in the future, the criteria for Marketability change, you just have to update that single smart list instead of having to update all the SLs if you go with the decentralized app...

Your setup looks solid, but I do have some recommendations below: Add to Stream 1 Criteria: The batch approach ensures that new records meeting the criteria are added. However, consider adding a constraint for "Not in Engagement Program" to prevent re-entry if someone gets removed and requalified la...

@KatieCahill wrote:Hello! I built email send smart campaigns to then pull into my nurture streams. When I select Program, my programs are not showing as an option in the drop down. I have enured that "Member of Engagement Program" is in the smart campaigns. What else could it be? TIA@KatieCahill, Wh...

I agree with Miray as well—you should not use the smart list to verify the dynamic content! Ideally, you should test the dynamic content by Email > Preview > "View By," select "Person" in the dropdown, and select the person record (you might have to start typing the email address and then select fro...

Common communication limits in the software industry are 1 email per day and 4-5 emails per 7-day rolling period, but obviously, there’s no one-size-fits-all approach—it depends on your organization, audience, and their engagement levels. You can conduct A/B testing, analyze metrics (open rates, cli...