Level 10 - Community Advisor + Adobe Champion
MCSA guy who likes to hang out in the community going through the people's opinions, thoughts about the product and also answering questions/issues for fellow Marketo users. Have built few custom connectors for integrating the Marketo with other Adobe Marketing tools like Analytics, AEM, Target for extending Marketo's functionality. Have extensively worked on Marketo APIs along with the org level Marketo setup. Let's connect for a discussion on anything revolving around MarTech. ;)
Joined the community 28-06-2019
Level 10 - Community Advisor + Adobe Champion
Bengaluru, India
Marketo Consultant
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A smart approach in Marketo to increase opt-ins while safeguarding existing subscribers is to personalize the experience based on their current subscription status. Your idea of dy...
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Yes, you can add another Change Score flow step with the same choice steps within a single campaign. Additionally, you’ll need to include a Date of Activity constraint in your Data...
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@Risako, we normally use trigger campaigns for scoring -- both demographic and behavioral. However, if you wish to use batch campaigns for the demographic scoring, you'd want to se...
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For the comms opt in, let's say that we have three emails in a stream. Each of them all have different opt-in, let's say the first one is for white papers, second one is product, ...
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You're welcome,@ShreyaResilinc! Glad to be of help.
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Marketo doesn't offer a direct report/notification for this (having this would be nice though!). There are a couple of workarounds you can use: you can query email activity/inactiv...
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Agreed with above comments that this is very subjective and what works for others might not work for you — this depends on how you market to your leads, sales out reach process, in...
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@ShreyaResilincwrote: Hi, Does Marketo provide notification when a record has reached its communication limit? If not, is there any way to find out records that have reached commun...
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Well, you can build a custom nurture-like program using the Default program. The send campaign could have 6 Send Email flow steps with a wait step of 1 week between Send Email step...
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I think you should use the existing Marketability smart list. This helps centralize the logic to just that smart list. If, in the future, the criteria for Marketability change, you...
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