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Hi Marketing Community!Does anyone have a good resource or document prepared that explains the difference between closed loop reporting, attribution, and ROI? I have noticed that people who aren't as familiar with marketing analytics try to use these words interchangeably. I'm looking for something ...
Hi Pierre,You can still use a trigger, just use fills out form. You can apply the appropriate constraints to the trigger. Then, as Devraj mentioned, you can apply a filter for the lead create date. Because we had Salesforce before we had Marketo, the "Created At" is different (i.e. more recent) than...
Obviously Quick Draw McGraw. We have priorities.
Hi Pascal,Like Josh mentioned, you can't "get leads" from the engagement score. Were you hoping to use your "engaged" leads in another campaign? If so, you can create a smart list that looks for leads who completed whatever activities you would like to use in another campaign. For example, you can u...
In the past, we were using go to webinar and had the survey pop up at the end of the webinar. I think this approach is good for some immediate feedback about the webinar the participants just watched. If you are trying to gauge interest in future webinar topics, you might try a follow up email.
When I clicked on the link, it told me that I already completed part of the questionnaire.
Are known and engaged your two earlier stages? If so, how are you defining people in those stages? When I think of known, I think of a lead that is no longer anonymous because he or she filled out a form, for example. I think of engaged as a stage for leads who are interacting with marketing materia...
I feel like this would be appropriate to print out for our office haha
Hi ayca Yuksel,I can see the demographic score and behavioral scores being used in combination to determine MQL status, but I would like more clarity about how you want to use demographic score to determine the other lead stages.