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Hi Marin,Have you considered building an engagement program that is all text emails (to make it look like the ones the reps are sending)? You can use tokens to personalize the email from field so that it looks like it's from the rep, and you can use other tokens throughout the body to personalize th...
Hi Samantha,Something that I like to keep track of is how leads are moving through the funnel, particularly MQL to SAL. Have you seen an improvement in those rates since you've started? Also, we track why a lead is rejected. If you see any recurring issues that lead to sales rejecting leads, you can...
Do you have RCE (Revenue Cycle Explorer) as part of your Marketo package? RCE helps you to see the results of your campaigns in aggregate, and you can also filter using the tags that you set up on your program. Additionally, do you have an RCM (Revenue Cycle Model) set up? This will help you to see ...
Hi there!This is a question for enterprise-level users. Do you set up multiple lead scoring programs (one for each product portfolio), or do you create one global lead scoring program for all of your products (just adjusting the MQL threshold as needed). How do you like your approach? What are the p...
Since it's often challenging to get RCE to work, it would be great to pull tags (and even channels) in smart lists and basic analytics reports.
Okay. How long ago did you set up the email? I notice that I get that symbol sometimes if I don't refresh after launching a campaign. I know that's not a technical response, but it's worth mentioning. We can also investigate your set up. I'm assuming that you were doing a test and set the test perce...
If you want that information passed over for reps to look at, you can pass over the data in the comments field using a token.
Hi Jack,Can you clarify your question a little further? Do you mean that a "winner" was not sent to the rest of your target list?
Hi Sarah Stevenson,Did you ever get this figured out? We're having the same problem as well.
This idea is closely related to this previously suggested idea: Select A/B Test Winner by Statistical SignificanceFirst, it is important to reiterate that we should be using statistical tests to determine a winner for our A/B tests. By looking at raw numbers (e.g. total number of opens for version A...