Sara_Greaves

Level 5

Joined the community 07-08-2015

Level 5

Columbus, OH

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Closed Loop Reporting, Attribution, ROI

by Sara_Greaves 11-18-2016

Hi Marketing Community!Does anyone have a good resource or document prepared that explains the difference between closed loop reporting, attribution, and ROI? I have noticed that people who aren't as familiar with marketing analytics try to use these words interchangeably. I'm looking for something ...

Discussions

1510 1 1
Missions?

by Sara_Greaves 11-15-2016

Is anyone else having trouble finding their missions/badges on their profile? I used to be able to click on the reputations tab of my profile to find my accomplishments. Any ideas where I can find them now?

Discussions

2950 2 4
Lead Scoring Across Multiple Product Portfolios

by Sara_Greaves 11-11-2016

Hi there!This is a question for enterprise-level users. Do you set up multiple lead scoring programs (one for each product portfolio), or do you create one global lead scoring program for all of your products (just adjusting the MQL threshold as needed). How do you like your approach? What are the p...

Discussions

5964 3 8
Pull tags in analytics reports and smart lists

by Sara_Greaves 11-11-2016

Since it's often challenging to get RCE to work, it would be great to pull tags (and even channels) in smart lists and basic analytics reports.

Ideas

2901 17 5
Meta-analysis of A/B Testing Data

by Sara_Greaves 11-03-2015

This idea is closely related to this previously suggested idea: Select A/B Test Winner by Statistical SignificanceFirst, it is important to reiterate that we should be using statistical tests to determine a winner for our A/B tests. By looking at raw numbers (e.g. total number of opens for version A...

Ideas

2073 7 1